Schedule for Day 1 - Wednesday 28, July 2010

0830	Registration
0900	Opening address from the Chairperson
0915	Keynote Address by Yang Amat Berbahagia Tun Dr. Mahathir Mohamad, 4th Prime Minister of Malaysia “Building a community around your cause by attracting and engaging people”
0945	Building your brand online to increase bottomline of your organisation Blogging vs. other traditional marketing tools Increasing your company's profile in the world-wide-web Influencing and moving people into action Benefitting from blog's ability and flexibility in reaching both general and specific target market Dato' Sri Tony Fernandes Chief Executive Officer Air Asia
1015	Momento Presentation
1020	Tea Break
1045	Understanding & Leveraging the Influence of Customer-Reviews for Your Brand Beng Soo Ong Professor of Marketing California State University, U.S.A.
1130	Going social: How to communicate the advantage of social media business to the upper management Utilising social media as a two-way engagement tool to develop relationship with your client Analysing the role of social media as a much more cost effective alternative to reaching your audiences Enhancing communication among employees, members, and stakeholders through social media Rob Angeles Founder and Author Social Media Philippines, Philippines
1215	Blogger’s Highlight: How do I go from 10,000 visitor per month to 1 million visitor per month using social media and Google The importance of branding your blog from the first day you started blogging. What is wrong with bloggers nowadays? Why you MUST NOT blog for money. Ahmad Nazuwan BeautifulNara, Malaysia
1245	Lunch Break
1400	Blogger’s Highlight: Blogging - a new generation of information and lifestyle KinkyBlueFairy - history, statistics and making it a full time job Online advertising - its rise in Malaysia, and pros & cons Social media platforms - the different types and using it to your advantage Joyce Wong KinkyBlueFairy, Malaysia
1430	Galvanizing stakeholder support: Three steps to more motivated and committed online engagement What is the connection between online and offline worlds which is essential to galvanizing support? How do you think about your brand persona and the invitation it extends to stakeholders? What is the (not so) secret sauce which moves audiences to action? Which case studies best exemplify the lessons being shared? Michael Netzley Assistant Professor of Corporate Communication Practice, Singapore 2010 Fellow, Society for New Communications Research, U.S.A.
1515	Social Media Advertising in Malaysia: True Stories Lessons in effectiveness: Based on a study of 30 online campaigns ran in Malaysia The shift from Banner Ads to Social Media Ads in Malaysia Advertising on social media vs Advertising in social media Social media influence amongst Malaysian youths: What does the data tell us? What media agencies, advertisers, and digital agencies say Khailee Ng Executive Director Youth Asia, Malaysia
1545	Engaging and connecting with multicultural audience What is social media culture? Analyzing trends in multicultural online, mobile consumption and spending habits Engaging ethnic consumers using specific cultural indicators both superficially and more profoundly Paul Moss General Manager - Platforms, Technology, and New Business Alt Media Sdn Bhd, a subsidiary of Media Prima Berhad, Malaysia
1630	Social media conversation: How to gain trust and form relationship with your community Donna Imson Chairperson QNet, Malaysia
1700	Special Address by Yang Berbahagia Dato' Raja Nong Chik bin Dato' Raja Zainal Abidin Minister of Federal Territories And Urban Wellbeing
1730	Memento Presentation
1740	Closing by the Chairperson