Schedule for Day 2- Thursday 29, July 2010

0830	Registration
0900	Blogging and the law: Where should bloggers draw the boundary with their content? Analysing current provision in law in relation to blogging practices Should bloggers practice self-censorship? How far? Is there a need to formulate a more blogger-friendly law? Is there any benchmark we can follow? Eddie Law Founder & Blogger LawEddie.com & eLawyer.com.my, Malaysia
0930	Activating social media across the enterprise Realigning your business to meet customer's demands for real-time communications Formulating social media engagement framework and strategies Communicating the new social media strategies of the company to the employee to ensure optimum performance Thomas Crampton Asia-Pacific Director Ogilvy Public Relations Worldwide, Hong Kong
1015	Tea Break
1045	Blogger’s Highlight: Crash course on WordPress Find out how to profit from the world’s leading blogging platform and content management system for web sites Oliver "Blogie" Robillo WP-Evangelist.com, Philippines
1145	Blogger’s Highlight: Amit Varma India Uncut, India
1215	Lunch Break
1330	Blogger’s Highlight: Am I a journalist first, or a blogger? Is a blogger a journalist? Media convergence - what it means for the journalist? Finding the angles - discovering which works best for each media Breaking the story - The story goes online first Niki Cheong nikicheong.com, Malaysia
1400	Managing your personal information responsibly in social networks Analysing the concept of online privacy in the world today. Knowing the risks and understanding the importance of managing your personal information Is there a need to have a separate personal and professional account? What are the pros and cons? Going back to basic: Reviewing and using privacy settings available within your social media Ahmad Izham Khairuddin Head of Outreach Department CyberSecurity, Malaysia
1430	Blogger’s Highlight: How To Work With Social Media Influencers How to convince a social media influencer / the online community to broadcast your brand Considerations before approaching an influencer Case studies on successful online brand communication Kenny Sia kennysia.com, Malaysia
1500	Managing online reputation of your brand Monitoring online conversation and engaging with customers to promote yourself in the best channel Responding to online review selectively and put yourself in a positive light Advertising online to increasing traffic and in turn obtaining customer information Iim Fahima Jachja Online Marketing Communication Strategist Virtual Consulting, Indonesia
1545	PANEL DISCUSSION Freedom of Speech and Blogging: Finding the Harmony Should there be a limit to freedom of speech? What is safe and ethical blogging practices? Discovering proper etiquette and handling of blogs Communicating content regulations effectively to the blogging community Chaired by: (to be continued) Panelists:
	Joyce Wong KinkyBlueFairy	Datuk Ahirudin Attan@Rocky Bru rocky's bru
	Kenny Sia kennysia.com	Oliver "Blogie" Robillo Mindanao Bloggers Community
	Ahmad Nazuwan BeautifulNara	Amit Varma India Uncut
	Marina Mahathir Rantings byMM	Niki Cheong nikicheong.com
1700	Presentation of Token of Appreciations
1710	Closing remark by Chairman and End of the conference