ASIAN BLOGGERS AND SOCIAL MEDIA CONFERENCE (TALK SHOWS)

Watch & Hear us live on:

• 8TV - 8TV Quickie: Date : July 21st till 27th 2010
• RTM 2 - Hello on Two: 7.50am, Monday, July 26th 2010
• Bernama Radio24 (93.9 FM): Evening Network - 9.30pm, Sunday, 25 July 2010
• Bernama Radio24 (93.9 FM): Kerusi Panas - 6.30pm, Tuesday, 27 July 2010

Special contest

We will be giving out prizes to our participants. Here is how you can join:

1. Join our conference. Register here.


2. Like our Facebook fans page, Celcom Facebook fans page and AeUniversity Facebook fans page.


3. Winners will be announced during the conference.

=)

Our Speaker

Schedule for Day 1 - Wednesday 28, July 2010

0830	Registration
0900	Opening address from the Chairperson
0915	Keynote Address by Yang Amat Berbahagia Tun Dr. Mahathir Mohamad, 4th Prime Minister of Malaysia “Building a community around your cause by attracting and engaging people”
0945	Building your brand online to increase bottomline of your organisation Blogging vs. other traditional marketing tools Increasing your company's profile in the world-wide-web Influencing and moving people into action Benefitting from blog's ability and flexibility in reaching both general and specific target market Dato' Sri Tony Fernandes Chief Executive Officer Air Asia
1015	Momento Presentation
1020	Tea Break
1045	Understanding & Leveraging the Influence of Customer-Reviews for Your Brand Beng Soo Ong Professor of Marketing California State University, U.S.A.
1130	Going social: How to communicate the advantage of social media business to the upper management Utilising social media as a two-way engagement tool to develop relationship with your client Analysing the role of social media as a much more cost effective alternative to reaching your audiences Enhancing communication among employees, members, and stakeholders through social media Rob Angeles Founder and Author Social Media Philippines, Philippines
1215	Blogger’s Highlight: How do I go from 10,000 visitor per month to 1 million visitor per month using social media and Google The importance of branding your blog from the first day you started blogging. What is wrong with bloggers nowadays? Why you MUST NOT blog for money. Ahmad Nazuwan BeautifulNara, Malaysia
1245	Lunch Break
1400	Blogger’s Highlight: Blogging - a new generation of information and lifestyle KinkyBlueFairy - history, statistics and making it a full time job Online advertising - its rise in Malaysia, and pros & cons Social media platforms - the different types and using it to your advantage Joyce Wong KinkyBlueFairy, Malaysia
1430	Galvanizing stakeholder support: Three steps to more motivated and committed online engagement What is the connection between online and offline worlds which is essential to galvanizing support? How do you think about your brand persona and the invitation it extends to stakeholders? What is the (not so) secret sauce which moves audiences to action? Which case studies best exemplify the lessons being shared? Michael Netzley Assistant Professor of Corporate Communication Practice, Singapore 2010 Fellow, Society for New Communications Research, U.S.A.
1515	Social Media Advertising in Malaysia: True Stories Lessons in effectiveness: Based on a study of 30 online campaigns ran in Malaysia The shift from Banner Ads to Social Media Ads in Malaysia Advertising on social media vs Advertising in social media Social media influence amongst Malaysian youths: What does the data tell us? What media agencies, advertisers, and digital agencies say Khailee Ng Executive Director Youth Asia, Malaysia
1545	Engaging and connecting with multicultural audience What is social media culture? Analyzing trends in multicultural online, mobile consumption and spending habits Engaging ethnic consumers using specific cultural indicators both superficially and more profoundly Paul Moss General Manager - Platforms, Technology, and New Business Alt Media Sdn Bhd, a subsidiary of Media Prima Berhad, Malaysia
1630	Social media conversation: How to gain trust and form relationship with your community Donna Imson Chairperson QNet, Malaysia
1700	Special Address by Yang Berbahagia Dato' Raja Nong Chik bin Dato' Raja Zainal Abidin Minister of Federal Territories And Urban Wellbeing
1730	Memento Presentation
1740	Closing by the Chairperson

Schedule for Day 2- Thursday 29, July 2010

0830	Registration
0900	Blogging and the law: Where should bloggers draw the boundary with their content? Analysing current provision in law in relation to blogging practices Should bloggers practice self-censorship? How far? Is there a need to formulate a more blogger-friendly law? Is there any benchmark we can follow? Eddie Law Founder & Blogger LawEddie.com & eLawyer.com.my, Malaysia
0930	Activating social media across the enterprise Realigning your business to meet customer's demands for real-time communications Formulating social media engagement framework and strategies Communicating the new social media strategies of the company to the employee to ensure optimum performance Thomas Crampton Asia-Pacific Director Ogilvy Public Relations Worldwide, Hong Kong
1015	Tea Break
1045	Blogger’s Highlight: Crash course on WordPress Find out how to profit from the world’s leading blogging platform and content management system for web sites Oliver "Blogie" Robillo WP-Evangelist.com, Philippines
1145	Blogger’s Highlight: Amit Varma India Uncut, India
1215	Lunch Break
1330	Blogger’s Highlight: Am I a journalist first, or a blogger? Is a blogger a journalist? Media convergence - what it means for the journalist? Finding the angles - discovering which works best for each media Breaking the story - The story goes online first Niki Cheong nikicheong.com, Malaysia
1400	Managing your personal information responsibly in social networks Analysing the concept of online privacy in the world today. Knowing the risks and understanding the importance of managing your personal information Is there a need to have a separate personal and professional account? What are the pros and cons? Going back to basic: Reviewing and using privacy settings available within your social media Ahmad Izham Khairuddin Head of Outreach Department CyberSecurity, Malaysia
1430	Blogger’s Highlight: How To Work With Social Media Influencers How to convince a social media influencer / the online community to broadcast your brand Considerations before approaching an influencer Case studies on successful online brand communication Kenny Sia kennysia.com, Malaysia
1500	Managing online reputation of your brand Monitoring online conversation and engaging with customers to promote yourself in the best channel Responding to online review selectively and put yourself in a positive light Advertising online to increasing traffic and in turn obtaining customer information Iim Fahima Jachja Online Marketing Communication Strategist Virtual Consulting, Indonesia
1545	PANEL DISCUSSION Freedom of Speech and Blogging: Finding the Harmony Should there be a limit to freedom of speech? What is safe and ethical blogging practices? Discovering proper etiquette and handling of blogs Communicating content regulations effectively to the blogging community Chaired by: (to be continued) Panelists:
	Joyce Wong KinkyBlueFairy	Datuk Ahirudin Attan@Rocky Bru rocky's bru
	Kenny Sia kennysia.com	Oliver "Blogie" Robillo Mindanao Bloggers Community
	Ahmad Nazuwan BeautifulNara	Amit Varma India Uncut
	Marina Mahathir Rantings byMM	Niki Cheong nikicheong.com
1700	Presentation of Token of Appreciations
1710	Closing remark by Chairman and End of the conference

The Conference

Why Social Media?

With the advent of social media in the world today it is not supprising then that both individuals and businesses are looking for ways to fully take advantage of it, especially keeping in mind that their capabilities are not entirely tapped yet and they still possesses huge potentials for future development.

Consider the fact that there are now well over 1500 publicly traded companies and even smaller firms that maintain an active Blog, Twitter feed, Facebook fan page, and YouTube channel. Facebook alone boasts additional 50 millions of people adopting social networking, businesses are keen to participate and are increasing their social media budgets accordingly.

What Are The Benefits?

For businesses, the social media also offers huge potential benefits from reduced costs and enhanced performance. To a certain extent, businesses have started to utilize social media for the purpose or marketing, building brand, engaging customers, and knowledge sharing. However, these practices are relatively new, and many other businesses are still growing in the dark when it comes to utilizing the social media for their benefit.

What Is The Mission?

It is the aim of the 'Asian Bloggers and Social Media' conference to introduce and educate individuals and businesses on how to adopt and effectively take advantage of the social media. This event will introduce the concepts and tools of social media and how they can assists individuals and businesses to gain profit.

Keynote Speaker - HE Tun Dr. Mahathir Mohamad

HE Tun Dr. Mahathir Mohamad has confirmed to grace the Asian Bloggers and Social Media Conference that is to be held in Berjaya Times Square Hotel, Kuala Lumpur, Malaysia on the 28th - 29th July 2010. He shall also be the Keynote speaker as to address on the topic of "Building a Community Around Your Cause by Attracting and Engaging People".

Tun Dr Mahathir Blog

Blog Address: http://www.chedet.com/

Dr Mahathir is multi-talented, as he is known for engaging himself in carpentry and while studying medicine, at King Edward VII Medical College in Singapore, he edited a medical student magazine called `The Cauldron’. He also contributed to The Straits Times under the pseudonym Che Det, which was his nickname among his family members and friends.

Being once the longest serving Prime Minister in Malaysia and also Asia, he played a pivotal role in engineering Malaysia’s rapid modernization and its Look East policy. He is also well known for his strong criticisms and an outspoken critic of Western civilisation and those who viewed Islam as being a religion that promotes violence.

He is married to Tun Dr Siti Hasmah Mohd Ali, his former classmate and the couple has five children.

During his tenure as the Prime Minister, he was responsible for pulling in an attracting high-tech manufacturing, financial and telecommunications and introduced highways in bridging the transportation divide and to make sure even the remote areas are accessible by roads.

Dr Mahathir was also responsible for building the Multimedia Super Corridor, the new administrative capital Putrajaya, the Kuala Lumpur International Airport and one of the highest buildings in the world the Petronas Twin Towers.

For his efforts to promote economic development of Malaysia, Dr Mahathir has been granted the soubriquet of Bapa Pemodenan (Father of Modernisation).

Dr Mahathir also said Malaysians need to be creative to progress in information technology to push the country towards the next level of the communication and information age.

"We need more Malaysians to believe that they too can be creative. There is a need for us to believe in ourselves, to believe we can do things that others can do, sometimes we can do things better than others can do.

Dr Mahathir also said at the same function that the world’s economy was moving from an industrial age into the communications and information age and this requires new thinking, innovative thinking, new applications that involve more and more information and more knowledge.

"It is therefore important for us to realize that we need to think differently to use new skills and new technology," he said.

Certainly, the fourth Prime Minister Tun Dr Mahathir Mohamad will always have a place in all of our hearts, with his enthusiasm and ideas in driving Malaysia forward.